Content Strategy is the most important part of SEO – it lays the foundation for a clear path that leads visitors to your website. 

And, it connects your brand with the right people.

Keywords are more than just words; they represent the exact questions and needs your prospective clients have. By discovering the right keywords, we can speak their language, addressing their pain points head-on.

The process involves:

• • Finding your audience – I’ll start by defining your ideal client, including their demographics, interests, pain points and desires
  • Keyword research – I’ll use a combination of software and deep manual analysis to find relevant, high-volume keywords – but not before identifying the keywords you already rank for, and uncovering any hidden gems you could be missing. I’ll prioritise keywords based on user intent and how well they align with your unique value proposition. 
  • Exploring communities – I will also explore communities, forums and social media groups where your ideal clients can be found. This will help us understand the language they use and the topics they care about. 
  • Competitor analysis- I’ll have a look at what your competitors  are doing online to see what keywords they’re using and where we can stand out. Understanding what works for others in your industry helps us build a better keyword strategy and content plan.
  • Improving existing pages – I’ll prioritise finding improved keywords for the pages that already exist on your website. It’s easier and better to optimise current content first before writing new posts and articles from scratch. 
  • New Content Ideas – I’ll also provide custom content ideas and article topics based on the keyword research, giving you a clear roadmap for growing your site and brand.  These content ideas will address common pain points, answer frequently asked questions, and provide valuable information that positions your brand as an authority in your field. I’ll also include a brief guide on how to write and structure each piece.
  • Content pillars – This is an SEO strategy that helps organise your content around central themes.  It strengthens your website’s structure, authority and allows us to build a powerful internal linking network. By strategically linking related blog posts to the main pages we want to push, we can boost their ranking potential.

Delivered in PDF format, this is a comprehensive analysis with more than just keywords – this is a roadmap for your brand, with clear steps that you can take to upgrade your search engine rankings

Fee:

• Basic Package: Content Strategy + 25 new content ideas: $250
• Standard Package: Content Strategy + 50 new content ideas: $400
• Premium Package: Content Strategy + 100 new content ideas: $600